Transform your Retail Store with a Mobile POS Barcode Scanning System

dynamsoft mobile pos barcode reader

With the ubiquity of smart devices such as phones and tablets, the adoption of mobile checkout terminals has exploded in recent years, offering retailers and consumers a new type of in-store shopping experience.

According to a Global Market Insights report, mobile point-of-sale (mPOS) terminals will continue to grow, reaching $55 billion by 2024. The main drivers in this market are:

  • Retail
  • Restaurant
  • Warehouse
  • Hospitality
  • Entertainment
  • Healthcare

In this post, we look at some of the benefits of implementing mobile POS systems in your retail store and how Dynamsoft Barcode Reader integrates seamlessly to provide more empowered employees, more dynamic sales opportunities, and deeper consumer insights.

What is Mobile POS?

First, let’s start with the basics – what is mobile point-of-sale (mPOS), or electronic POS (ePOS)?

Put simply, mobile POS is a smartphone, tablet, or dedicated wireless device that performs the functions of a cash register. Often these devices are paired with additional hardware such as a credit card reader, barcode scanner, and cash drawer.

In general, there are three steps in the checkout process:

  1. Scan a product barcode
  2. Process payment
  3. Email receipt

Replacing traditional cash registers, mPOS smart devices offer a host of other benefits such as superior processing capability, wireless connectivity, enhanced communication, real-time inventory management, sophisticated consumer analytics, and so much more.

What are the Key Advantages to Mobile POS for Retail?

With a myriad of benefits, market growth for mPOS terminals in the retail industry is expected to surge.

  • By 2024, the mPOS market is forecasted to surpass 10 billion USD
  • By 2024, cloud-based mPOS terminals market is expected to grow at 20% CAGR
  • 30% market share is made up of the retail segment
  • 20% of the revenue share is made up of the Asian Pacific market

—   Global Market Insights

dynamsoft mobile pos barcode reader

Since it’s common for retail stores to have a ‘customer-first’ approach, naturally you’d want to make life easier for your customer and enhance their shopping experience. This will equate to higher transaction values, more frequent store visits, increased brand advocacy, and so on.

Let’s take a closer look at three key advantages to mobile POS for retail stores.

1.     Empowering Employees

From upselling and cross-selling opportunities, to offering personalized guidance on products, sales associates are invaluable to retail stores.

With smart devices, they are equipped with powerful tools that can perform a host of sales activities to enhance the customer experience and drive sales. They can look up product reviews, stock availability, price lookup, delivery methods, and even past purchase data from specific customers to ensure compatibility or troubleshoot.

mPOS can turn sales associates into sales consultants.

2.     Creating more Dynamic Sales Opportunities

One of the key ways to reduce customer frustration is to have them avoid long queues. A long queue can cause a lot of customers to rethink their purchase decision, or abandon the purchase altogether if the wait is too long.

Having every employee as a cashier not only alleviates this frustration, but you can open up sales opportunities from all parts of your store. If doing a product demo, for instance, enthused customers can make a purchase on the spot and can leave with a positive perception of your business.

3.     Capturing Consumer Data

Unlike traditional cash registers, mPOS systems enable retail store managers to get an instant view of store performance. Through their business-report dashboard, they can monitor sales data to see which employees are hitting their sales targets, view which products are being sold most frequently, and track inventory levels in real-time.

At the point of sale, sales agents can capture customer details such as their name, address, and contact information. This allows retail stores to build their emailing database for future marketing opportunities.

Implementing Dynamsoft Barcode Reader into Mobile POS

Businesses in all sectors can benefit from mPOS technology. With all it has to offer, it’s no wonder these devices are rapidly being implemented into a wide array of retail spaces such as coffee shops, consumer electronics stores, hospitality, and clothing stores.

Dynamsoft Barcode Reader makes it easy to custom build your own mPOS system. Our enterprise-grade barcode technology easily integrates into web, desktop, and mobile applications with just a few lines of code. We’ve worked with some of the biggest brands in the world to help improve efficiency, reduce costs, and increase sales.

See for yourself why so many businesses trust Dynamsoft Barcode Reader. Try our Online Demo, or start your 30-day Trial.

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